For several years now, emerging countries such as India, South Africa, Kenya and many others have been putting forward ingenious and frugal solutions to combat a lack of resources. With a different economic model to developed countries, these nations have always been forced to design with resilience and have a very precise philosophy that serves as the point of departure for all their innovations. Given the increasing scarcity of our resources, projections for a better world thanks to the innovative model offered by Western markets, will the frugal state of mind imposed on and adopted by emerging countries today become our own tomorrow?