At the age of twenty, I would ask myself, “who am I going to be?".Today, with my thirties fast approaching, the question has changed: now I ask myself, “who should I be in the creative sphere?”.Persona is the Latin word that refers to “the artist’s mask”. This dissertation explores the singularity of creative work: how can we stand out from others, make our work personal or illustrative of our identity? Drawing on several fields, such as philosophy, psychology and anthropology, the aim is to find out if being an artist implies creating a dual identity.